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What is AdWords Embedded Match?

If you want to hear it from the horse’s mouth, click here.

Simply put, you can add negative phrase match and exact match terms to your negative keywords list.

Things like…

- “internet marketing gurus”

and

- [Bill Gates]

So if you’re bidding on the broad match - Bill Gates biography - your ads won’t show up when someone searches for the exact term “Bill Gates” but it will show up for “Bill Gates biography”.

Now my question is:

Is it case sensitive?

In other words, is - [Bill Gates] the same as - [bill gates]?

Technorati Tags: AdWords, embedded match, keyword matching, negative keywords

Popularity: 2% [?]

• 0 Comments

As I mentioned in my last post, Instant Slideup can be a good tool to grab your website visitor’s attention and compel them to take the action that you want them to take.

I’ve just finished installed it on this site and you can see it in action below. The setup took me about 5 minutes plus a few more minutes to create my own template. It comes with a few different templates but it’s best to make your own to fit the look and feel of your site. If you know Photoshop, this shouldn’t be a problem at all.

All in all, the setup process was simple. You can customize the template to use, the text to include, whether you want to show the slideup every time or just once a visitor (the annoyance factor!), etc.

After you’ve done all that, just add some javascript to the header section of the page where you want the slideup to show and you’re in business! Then you’ll have to test and check your conversions to see if they improve.

Technorati Tags: Instant Slideup, marketing tools, increase conversions

Popularity: 2% [?]

• 0 Comments

If you have an offer or opt-in form that you would really like to highlight to your website visitor, Instant Slideup ($67) is a good way to do it. As the name suggests, the script allows you to create a “bar” that slides up from the bottom of your screen to grab your attention. The sales page is a bit cheesy and needs more work but it looks like a useful script for anyone marketing online.

For example, you could use this to highlight an offer to your visitors. It could be a free report, a special coupon code, an opt-in form or whatever. This may increase the conversion rate of your visitors. Similar scripts out there include Peel Away Ads ($37) which shows up like a corner of a page being peeled off.

Peel Away Ads has been around for some time but I have only recently seen Instant Slideup used on a few websites. After some time, all these kinds of attention grabbers start to lose their appeal as more and more sites start using them. Remember pop ups, pop unders, and drop ins?

Technorati Tags: Instant Slideup, Peel Away Ads

Popularity: 3% [?]

• 1 Comment

Several people have asked me about my results of using Poll Factory so I’d like to make a quick post to let you know how I’m faring.

I’ve been testing the script since April 29. As of May 2, one of my campaigns is showing a consistent profit. For this campaign, I’ve only used AdWords as my source of PPC traffic and using mainly the search network.

Results after 4 days:

Income $91.25
Ad Spend $68.14

Profit $23.11

Not bad for about 20 minutes of work.

Okay, now for the disclaimers. I happen to hit on a profitable campaign on the first try. After this one, I’ve set up several others (about 5-6) which are duds so far. That’s not to say that they won’t be turning a profit in the future. There’s still tweaking and testing to be done.

But the main point is that using Poll Factory saves me a lot of time in the creation of the landing page and lets me focus on marketing, i.e. thinking of new campaigns, keywords, finding CPA offers, etc.

The successful campaign is in the entertainment niche, in case you’re wondering. I’m sending the traffic to an offer from NeverBlueAds. It’s a seasonal market and I don’t expect it to last much more that a month beyond this. In the mean time, I can learn from what makes this particular campaign successful and look for other topics that I can target.

Technorati Tags: Poll Factory, landing pages, PPC, CPA

Popularity: 4% [?]

• 0 Comments

I’ve been testing out this piece of software that allows you to easily create polls. The nice thing about it is that is you don’t want to spend a lot of time creating landing pages to test out offers this can really save you a lot of time.

When you are promoting CPA offers that involve zip or email submits, this can be a really effective way to generate some positive ROI. Since it’s really tough not to get Google-slapped when you drive traffic with direct linking to the offer, it’s best to use a landing page. And if you’re going after hot search topics that are seasonal, speed is of the essence.

The nice thing that this tool does for you is that it will create a landing page that Google likes - including privacy and about us pages. It will also let you pull in up to 20 RSS items below the voting panel. This increases the keyword relevance and can help reduce the minimum bids in especially in AdWords.

The other things it lets you customize include:
- meta tags
- poll options
- poll images (eye candy)
- background color
- rss feeds
- keyword tracking (off your PPC campaign)
- about page
- privacy page

If you know a bit of CSS, you can easily tweak the design according to your fancy.

I hear that new features are already in the works for future releases of the script.

The creator of this script, Eric Mitz, also shows you a sample page that he used to earn $650 gross and $350 net profit over a time span of 3 weeks. The campaign is no longer running of course but you can see it for yourself to see what this script can do for you.

Thanks to Ruck who wrote about it and that’s where I found out about it. By the way, Ruck has a lot of good tips on CPA stuff on his blog - go read them.

Technorati Tags: Poll Factory, create polls, landing pages, PPC, AdWords, CPA

Popularity: 4% [?]

• 2 Comments

Here’s a contest where you can win Dan Kennedy products. I have been a long-time subscriber of his monthly print newsletter.

I’ve also read some of his books such as No B.S. Time Management for Entrepreneurs and No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide.

Go to the prelaunch page and watch the videos - including the one from Carl Galletti.

If you opt-in to the notification list, you can get:

A copy of the audio (and PDF transcript) for a Dan Kennedy and Ron LeGrand Information Marketing Mastermind Session!

You can also get a chance to grab a free copy of the 12-CD “Masters of Marketing” Audio Course … an Ultimate ‘Dream Team’ of Direct Marketing with Ted Nicholas, Dan Kennedy, Bill Myers, Robert Allen, Mark Victor Hansen and others.

And some other stuff too. Go take a look. (At least take a look at how the landing page is structured - the use of video, colors, text, layout, etc.)

Technorati Tags: Dan Kennedy, info riches, contest

Popularity: 6% [?]

• 3 Comments

I just discovered this totally cool text editor that I have to share with you. It helps you focus on what you are writing because it completely blacks out the screen except for whatever you type.

You can customize the color of the text on the black background as well. So if you like the retro green text like the old DOS machines, you can make it look like that.

What’s more, it makes this typing sound like you’re typing on a typewriter. Yes, I said typewriter. Anybody old enough to remember what it was like to type on a typewwriter?

This was developed with writers in mind but it’s also great for bloggers.

Check it out - it’s called Q10. Did I mention that it’s free?

Technorati Tags: Q10, text editor

Popularity: 6% [?]

• 0 Comments