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Here are some of the most popular posts:

Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

Adwords recently added a new feature - campaign-wide negative keywords - which is an addition that I like. Now I can assign negative keywords for campaigns with multiple ads without copying and pasting them into each ad group. I’m testing out multiple ad groups for the campaign that I described in yesterday’s post to see if I can increase the CTR for popular keyword groups. If you want to learn more about grouping ads, you should read Definitive Guide to Google Adwords . It will give you all the details about why you should be doing it and also examples of real campaigns targeting different markets.

Another feature I would like to see in Adwords is the ability to migrate keywords to different ad groups. For instance, if I’m selling widgets and I start off a campaign with one ad group containing all keywords and later notice that “red widgets” have a really good CTR, I may want to create a new ad group with all keywords related to “red widgets”. I don’t think there’s a way to easily to find and delete keywords from one ad group and add them to another.

Popularity: 1% [?]

Other Posts Of Interest

    AdWords Automatic Matching Is A Bad Idea

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    Get around those high keyword bids in AdWords

    I've seen a lot of discussion on the forums about keywords in AdWords campaigns getting disabled due to the quality score and having to bid for very high minimum bids. It has happened to me recently as well for one of my campaigns. It might have to do with Google

    I was was going through my Adwords campaigns today…

    I was was going through my Adwords campaigns today and clicked on the "Edit Campaign Settings" link on the top level campaign page when you click on a particular ad campaign. Under item 4, "How often to show my ads," I clicked on the "more info" link and finally found

    Content Bids on AdWords

    There is a new feature now in Google AdWords that lets you specify different max bids on ads shown on content networks. To access this, you have to click on the specific ad group and click on 'edit campaign settings.' The issue has always been that content networks show poorer

    Be Careful When Modifying Your Google AdWords Campaigns

    I just read this post on SearchEngineJournal regarding the issue of changing the destination URL in your Google AdWords campaign. Doing that will wipe out your campaign history and thus any ranking you've earned over the course of months or years can vanish just like that. There are some instances