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Went up to Vermont over the weekend and had a great time! Came home and checked on my Adword campaigns. I’ve paused the campaign I mentioned on Friday. No sales as of today even though the CTR is great. Here’s an example where a good CTR doesn’t mean anything if it doesn’t convert into sales.

I have 5 ad groups in this campaign. Here are the statistics for about the past week.

Ad group 1: 88 clicks, 3199 impressions, 2.7% CTR

Ad group 2: 46 clicks, 1893 impressions, 2.4% CTR

Ad group 3: 33 clicks, 627 impressions, 5.2% CTR

Ad group 4: 5 clicks, 136 impressions, 3.6% CTR

Ad group 5: 4 clicks, 20 impressions, 20% CTR

Sales: 0

I have a feeling that most of the clicks are from people who are just checking out the prices. This might work better if I create a website and optimize for search engines. But that’s going to take time.

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