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Here are some of the most popular posts:

Open Ads - Open Source Ad Inventory Management
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One of my subscribers asked me these questions… and I’ve answered them below.

When you get to the section where you choose the countries, what is a good rule of thumb?

Think of the target market for your product. For example, if it’s an ebook written in English, you’d want to target English-speaking countries such as U.S.A., Canada, U.K., Australia, New Zealand, Singapore, etc.

How does one know if a page has pop-ups? And how do we take care of that? Explain also, what is a “landing page” and how would you set that up?

A page has a pop-up if a new window (usually smaller in size than the main browser window) appears when you are viewing the website. Adwords does not allow you to direct visitors to sites that use pop-ups. One way of taking care of this is to create a “landing page”.

A landing page is simply a one-page site where you can send the visitors before they click on to the actual product page. In order to set up a landing page, you would need to have a domain name and a hosting company to host the domain. It’s not advisable to use the free webspace provided by your Internet service provider (ISP) for Adwords.



How does the “Filter Keywords” option work?

When you view an ad group within a campaign, this option is under the “Tools” section right below the date. Generally, you will only need to use this option when you have a large number of keywords. Then you will be able to isolate and view the keywords by stats, type, status, and the words they contain. For example, you may want to filter only the keywords that have a CTR less than 0.5%.

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