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Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

This article in the Associated Press reports that Internet advertising revenues jumped 40% in the last 6 months - the increase mostly due to search advertising. Think Google Adwords. Overture. Those are the two biggies. Call it whatever you want. I still think Adwords are “Internet Classified Ads” with a twist.

The twist is that the ads only show up when someone is looking for a related item. Unless the advertiser bids for weird, unrelated keywords. That’s not to say that that particular strategy would not work. :) The key is to think out of the box - especially if you’re in a competitive market. I’ve had moderate success in some of these - insurance, mortgages, etc.

All in all, I still think that the idea of search marketing (a.k.a. PPC marketing) is pure genius. You can reach an extremely large, targeted market in a small amount of time.

By the way, if you’re doing Adwords and need a good guide, there is only ONE that I recommend. It’s by Perry Marshall and it’s called The Definitive Guide to Google Adwords. This ebook will show you the ins and outs of Adwords and get you started on the right track. Watch out also for the tips in my newsletter. :)

Popularity: 1% [?]

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