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It seems inevitable that Microsoft will take the plunge into the PPC market. Although it may be late in the game, with Microsoft’s deep pockets and brain banks, they might just come up with some innovative way to dominate the PPC arena.

Here’s an interesting commentary on the coming of Microsoft PPC program.

It’s something worth keeping an eye on. This is good news for marketers. More competitors will mean that PPC services will continue to be innovative. Maybe Microsoft will even come up with something analogous to Google’s Adsense program.

I, for one, am brimming with anticipation. :-)

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