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The rise in search marketing continues. Not long ago we saw Google reporting record-breaking profits. Now the same thing is happening with Yahoo. This is good news for web publishers. The time is right for capitalizing on the rise of search marketing and contextual marketing.

Excerpt from Search Engine Journal:

“Topping most forecasts, Yahoo’s first-quarter revenue escalated to $1.17 billion, which was up 55 percent from $757.8 million in the first quarter of 2004. It is the first time in Yahoo’s history that quarterly revenue exceeded $1 billion. After all of the numbers were crunched, Yahoo posted net income of $205 million, or 14 cents a share, in the first quarter, up from $101 million, or 7 cents a share, a year earlier.”

Keep building more and more websites with good content and place contextual advertising on them. The rewards will pay off in the long run.

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