02
Jun
Posted by Hock as Random Observations
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Open Ads - Open Source Ad Inventory Management
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Secret To Get On The First Page Of Google
I saw this by way of SearchEngineJournal which was referring to this blog post on Hank van Ess’ SearchBistro blog. Seems like Google is hiring temporary “Quality Raters” as seen in this ad in MonsterBoard.
These jobs have to do with checking the quality of search results to make sure that they are relevant. This should help reduce the amount of search engine spam. So for those who are putting up keyword-rich pages without real content, beware!
Also on the SearchEngineJournal page, there’s a bright yello arrow pointing to the Adsense block - notice that? I’ve seen that on their pages for some time now. I heard that Google doesn’t allow that. It’s a subtle way of bringing more attention to the Adsense ads to induce clicks. Sort of like telling people to “click on the ads below”. Well, we’ll let Google be the judge of that.
Popularity: 1% [?]
Other Posts Of Interest
Google Spam Guidelines: Know Thy Enemy
Okay, so maybe Google isn't the enemy but sometimes it sure feels like they're trying to shut down even honest affiliate marketers. I just read Linda's post on the new Google spam guidelines (for Google Quality Raters) and it looks like they are really trying to crack down on thin
Changes to Adwords: Quality Score for Keywords
Google is in the process of implementing changes to how they rate the quality of your keywords. What's changing for Adwords * Your keywords will be active or inactive — instead of normal, in trial, on hold, and disabled. * Accounts will no longer be slowed. Currently, slowed accounts
Google AdWords Quality Score
There's always been a lot of discussion among PPC advertisers on the topic of the mysterious Google AdWords Quality Score (QS). Your QS is important because it can essentially lower your bids to maintain the same ad position.
One important factor that emerges from most of these posts is that
Good News for Yahoo Advertisers
Yahoo's Project Panama is on the way and looks like it's good for their stock price too. They are finally taking the cue from Google and changing their ad ranking system to be based on both bid price and "ad quality". This change will take place on February 5th, 2007. Here's what
Be Careful When Modifying Your Google AdWords Campaigns
I just read this post on SearchEngineJournal regarding the issue of changing the destination URL in your Google AdWords campaign. Doing that will wipe out your campaign history and thus any ranking you've earned over the course of months or years can vanish just like that. There are some instances
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