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Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

According to the upcoming changes to Google Adwords, there will no longer be a minimum 0.5% CTR requirement to keep your keywords active. You can keep all your keywords active just by increasing the CPC (cost-per-click) to the amount suggested by the system. On the flipside, you can reduce your CPC if your keywords are performing well. There will be a new figure of merit called a “Quality Score” that will determine your CPC. In theory, this means that you can actually get a CPC of 1 cent if you have the maximum quality score.

I don’t know if this is true at this point. We’ll have to wait till these changes are implemented and test our keywords and ads to find out. It’ll be a great cost-savings for advertisers who are currently bidding the minimum 5 cents per click. I have quite a few campaigns with the minimum bid on keywords. If I can reducde the CPC to 1 cent, that will translate to a savings of 80% on my advertising costs.

Popularity: 1% [?]

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