If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Here are some of the most popular posts:

Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

Google is in the process of implementing changes to how they rate the quality of your keywords.

What’s changing for Adwords

* Your keywords will be active or inactive — instead of normal, in trial, on hold, and disabled.

* Accounts will no longer be slowed. Currently, slowed accounts are eventually disabled. It’s not entirely clear to me if Google is still going to charge you for reactivating a disabled campaign.

* Quality-based minimum bids: Soon, each keyword will be assigned a minimum bid based on its Quality Score. Keywords with a higher Quality Score will be given lower minimum bids to stay active and trigger ads. Keywords with a lower Quality Score (including those that are currently on hold) will have the opportunity to run if your keyword or Ad Group’s maximum cost-per-click (CPC) meets the minimum bid.

The Quality Score is determined by your keyword’s clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors.

Ad Rank, or the position of your ad, will continue to be based on the maximum CPC and quality (now called the Quality Score).

Popularity: 1% [?]

Other Posts Of Interest

    Important AdWords Changes on Quality Score Evaluation

    I noticed in the last couple of days that the minimum bids for AdWords were no longer showing. Instead, if you hover over the little arrow next to the magnifying glass near your keyword, you'll see if your ad is showing and what is the quality score (from 0 to

    Can You Bid 1 Cent In Adwords?

    According to the upcoming changes to Google Adwords, there will no longer be a minimum 0.5% CTR requirement to keep your keywords active. You can keep all your keywords active just by increasing the CPC (cost-per-click) to the amount suggested by the system. On the flipside, you can reduce your

    Google AdWords Quality Score

    There's always been a lot of discussion among PPC advertisers on the topic of the mysterious Google AdWords Quality Score (QS). Your QS is important because it can essentially lower your bids to maintain the same ad position. One important factor that emerges from most of these posts is that

    Be Careful When Modifying Your Google AdWords Campaigns

    I just read this post on SearchEngineJournal regarding the issue of changing the destination URL in your Google AdWords campaign. Doing that will wipe out your campaign history and thus any ranking you've earned over the course of months or years can vanish just like that. There are some instances

    Be Careful When Modifying Your Google AdWords Campaigns

    I just read this post on SearchEngineJournal regarding the issue of changing the destination URL in your Google AdWords campaign. Doing that will wipe out your campaign history and thus any ranking you've earned over the course of months or years can vanish just like that. There are some instances