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Open Ads - Open Source Ad Inventory Management
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The key for making sure you’re not losing money by employing the Traffic Arbitrage or Google Arbitrage technique is to make sure that you test and track all your campaigns. Some of them may not be profitable but you’ll find a few that’ll be winners.

How do you find the actual click value of the Adsense ad?

When you first launch a campain, make sure you check your stats often. A couple of times a day should suffice. If you use a tracker like Adsense Gold together with the tracking provided by Google, you’ll be able to get the average value of the clicks on the ads. Please note that there is a slight delay in the Google reporting whereas Adsense Gold (AG) reports in real time. Everytime you set up a new page, create a new Adsense channel to track the click.

AG will tell you the actual ad that was clicked on as well as the search term the user typed in to reach your page. This information is, in my opinion, the ‘GOLD’ in AG.

How many ad blocks should I put up?

Google will let you put up to three plus one set of ad links. There is some debate whether you should put up one or more ad blocks. The reasoning behing going with just one ad block is that the highest paying ads will show and the probability of getting a click on the highest paying ad increases. In other words, you’ll dilute the click value if you show more ads on your page. I don’t have concrete evidence that this is the case right now. I’ll have to do more testing to find out.

If you’re interested, you can also check out my private membership site Arbitrage Tactics.

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