If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Here are some of the most popular posts:

Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

Trademarked keywords are commonly entered into the search engines when someone is looking for something on the Internet. From the perspective of the Adwords advertiser, bidding on trademarked terms to trigger their ads can often prove to be profitable. However, Google just lost a case to Geico according to a report on Out-Law.com.

From my understanding, you can bid on the trademarked terms as long as you don’t use them in the text of your ad. At this point, it still hasn’t been decided if the liability lies with Google or its advertisers. This is a case we should all follow.

Popularity: 1% [?]

Other Posts Of Interest

    Bidding On Trademarked Keywords

    Trademarked keywords are commonly entered into the search engines when someone is looking for something on the Internet. From the perspective of the Adwords advertiser, bidding on trademarked terms to trigger their ads can often prove to be profitable. However, Google just lost a case to Geico according to a

    Court Ruling Favors Adwords PPC Marketers

    NEWSFLASH: "A federal judge ruled Wednesday that Google's policy to allow ads to be triggered by trademarked keywords is legal and can continue." Google won against GEICO. What it means for marketers who use PPC - you can continue to bid on trademarked terms such as GEICO. But you still can't include

    Court Ruling Favors Adwords PPC Marketers

    NEWSFLASH:"A federal judge ruled Wednesday that Google's policy to allow ads to be triggered by trademarked keywords is legal and can continue."Google won against GEICO. What it means for marketers who use PPC - you can continue to bid on trademarked terms such as GEICO. But you still can't include

    Can You Bid 1 Cent In Adwords?

    According to the upcoming changes to Google Adwords, there will no longer be a minimum 0.5% CTR requirement to keep your keywords active. You can keep all your keywords active just by increasing the CPC (cost-per-click) to the amount suggested by the system. On the flipside, you can reduce your

    Learn from the Terminator

    I was watching Arnold give his speech last night at the RNC. He's practically trademarked the term "girlie men". :) And he's even niched it. Now, there's "economic girlie men". Now, that's niching a niche!