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Open Ads - Open Source Ad Inventory Management
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I read this post on SearchEngineWatch that MSN’s Keyword Program is set to launch in the US in October. It’s already in beta in France and Singapore (I’m not sure why MSN picked those markets - perhaps they are testing a foreign language market and a primarily English-speaking market). When it launches in beta in the US, it will only be open to a number of invited customers. The rest of us will just have to wait to the general launch.

The ads that show up now when you search in MSN are syndicated from the Yahoo Network but I hear that the agreement between MSN and Yahoo will be up next summer. It will be interesting to find out what percentage of web users are searching using MSN vs. Google and Yahoo.

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