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I read this article that Microsoft has already launched the beta version of its own PPC program called MSN adCenter. The rollout date for the US is set for October. This will certainly change the PPC landscape and it will be interesting to test the conversions between AdWords, Yahoo Search Marketing and MSN adCenter.

Advertisers can key in a pre-determined budget in MSN Keywords and initiate marketing campaigns that work around the budgets. They can also view the profile of users who search for particular keywords, and find out how frequently certain keywords have been searched.

…advertisers currently can only view the age and gender of search users, more profile differentiators will be added in future.

I find this paragraph in the article to be particularly interesting. If user profiling is enabled, this will provide a lot more information for advertisers to learn more about the demographics of their potential customers.

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