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Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
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So far, comparing the CTR of YPN with AdSense, the average for YPN is about 1/3 of that of AdSense. The CPM is all over the map for YPN. So far, I’ve been testing it for about 2 weeks. Broke the 4-digit barrier for total earnings a couple of days ago. Having said that, I still have more sites with Adsense than YPN. I think that targeted ads is still a major issue. When I first put up YPN on my sites, I suspect that the ads get some clicks out of curiosity even if they aren’t related to the website topic. But after some time, the clicks tend to drop off. The other problem I see with YPN is with the leaderboard format. They are showing 4 ads across but the titles are cut off as a result of Yahoo allowing more characters for the title than AdWords.

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