06
Dec
Posted by Hock as Random Observations
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Open Ads - Open Source Ad Inventory Management
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According to WebProNews, there is a Wall Street Journal article reporting that Microsoft and Time Warner are in talks to build a new advertising network to challenge Google AdSense and Yahoo Publisher Network.
Apparently this paragraph was in the original article but has since been removed.
Under the negotiations, AOL would drop Google as its primary provider of Internet search and use Microsoft’s MSN service instead, say people familiar with the talks. Currently, AOL relies on Google’s search-engine, and Google gives AOL a cut of the advertising revenue generated by AOL customers. Last year, Google turned over $300 million in revenue to AOL. Their current contract runs well into 2006.
This is an interesting development to keep an eye on. Especially for web publishers who are currently publishing AdSense and YPN ads. (source: WebProNews article)
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Oh oh... looks like Microsoft is losing out to Google on the AOL/Time Warner deal. This does not bode well for Microsoft as they try to get adCenter off the ground.
Looks like Google checkmates Microsoft's AdCenter? by ZDNet's Dan Farber -- According to the various, widely covered press reports,
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It seems inevitable that Microsoft will take the plunge into the PPC market. Although it may be late in the game, with Microsoft's deep pockets and brain banks, they might just come up with some innovative way to dominate the PPC arena.
Here's an interesting commentary on the coming of Microsoft
Be Careful When Buying Domain Names
This will make you think twice before going out to buy that domain name which contains a registered trademark. Microsoft filed a lawsuit against 4 dudes who registered domains including 1microsoft67.info, halo2player.com, freehotmail.net, genuinewindowsvista.com, and windowshome.info.
This sentence from the news report is quite telling:
Microsoft accuses the defendants of making
The Coming of MSN PPC
It seems inevitable that Microsoft will take the plunge into the PPC market. Although it may be late in the game, with Microsoft's deep pockets and brain banks, they might just come up with some innovative way to dominate the PPC arena.Here's an interesting commentary on the coming of Microsoft
Microsoft + Yahoo > Google?
The big news of the day is the $44.6 billion dollar bid of Microsoft for Yahoo. This isn't the first time either. The deal still has to be accepted by Yahoo.
Even if it goes through, it will be a huge challenge to merge the two companies. From the perspective of
One Response
Inside Online Advertising
December 7th, 2005 at 9:26 am
1Microsoft And Time Warner Joining Forces Against Google
The Wall Street Journal is reporting that Time Warner and Microsoft are in negotiations to combine their advertising related assets in order to take on Google. It is said to be a no money deal and strictly to leverage both…
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