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Google Video is an interesting way to launch viral marketing campaigns. If you create a funny short to publicize your company, it will spread like wildfire. People like to watch funny stuff. Look at the way JibJab has taken off.
Word of mouth is powerful. One person tells another and then another and so on. Proof - look at the Numa Numa (warning - this is hilarious) phenomenon. This guy came from nowhere to become an overnight celebrity - all thanks to the power of the Internet. Now there are tons of “Numa Numa” copycats.
Here’s some background on the origin of Numa Numa from Wikipedia. The song is actually by a Romanian group called O-Zone and it’s real title is “Dragostea din Tei.” I bet they never thought how popular their song would become.
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One Response
Jason
April 24th, 2006 at 9:13 pm
1Hi, I think people not only like to watch funny stuff, they also like freebies too.
Some of the viral marketing campaigns that have taken off giving off free stuffs like screensavers(interview with god), ebooks, email accounts (hotmail), softwares and other bonuses.
The idea of viral marketing is to give something valuable to people so that they can pass around to people to create a buzz.
Jason
http://www.7daysto100kprofit.com
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