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Is Yahoo testing out a new form of ads using links? I read this from an article in SearchEngineWatch posted by Gary Price. These ads were spotted on the Yahoo Movies site. For example, if you go to the movie detail page for Chronicles of Narnia (saw it, loved it!), scroll down all the way to the botton of the page and look for the sponsored links.

Instead of regular ads with title, text description and URL, you have just a bunch of text links. Here’s what you’ll see:

Yahoo sponsored links example

If, for example, you click on the link “Plasma tv”, you’ll see this box of ads appearing under the text link box:

Yahoo ads

Jensense also reports seeing some other new ad formats from Yahoo. For example, if you go to CNN’s Money website (ironically the top story today is about Yahoo missing Wall Street estimates and its shares falling…) you’ll see a box of ads like this one:

Another example of new Yahoo ad formats

Notice that there are text links on the left side and regular ads on the right. The interesting part is that if you click on one of these text links, the ads on the right side will change accordingly. This is something different from the ad formats that Yahoo is offering so far. I think they are doing the right thing to differentiate themselves from Google and potentially MSN.

Spot any more new ad formats? Let me know.

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Other Posts Of Interest

    Interesting Tidbits Spotted Today

    Is AdSense Filtering a Good Idea? - the debate rages about whether ad filtering increases revenue. Personally, I think filtering out sites made just for AdSense does increase revenue.Google Wi-Fi Network Spotted in NYC - A blogger spotted this in Bryant Park in NYC. Google is spreading its wings.Ranting

    Interesting Tidbits Spotted Today

    Is AdSense Filtering a Good Idea? - the debate rages about whether ad filtering increases revenue. Personally, I think filtering out sites made just for AdSense does increase revenue.Google Wi-Fi Network Spotted in NYC - A blogger spotted this in Bryant Park in NYC. Google is spreading its wings.Ranting

    Japanese AdSense on English Pages?

    I spotted this on one of my websites that is completely in English. What's going on here? What makes Google think that my visitors can read Japanese? I found it quite amusing to say the least. [tags]Japanese Adsense[/tags]

    Adsense Optimization Tips From Google

    This transcript of a recent web seminar presented by Google gives some useful tips about optimizing your Adsense formats, placement, color, etc. It's worth a read and best of all - it's free.

    Google To Start Selling PCs?

    Watch out Dell. Beware Microsoft. I spotted this on a blog called TechBulletin. There was a report in the Hindustan Times (Indian newspaper) that Google is going to start selling PCs that cost around $200. Apparently, these will be terminals that will connect to a Google server and use a