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There’s been talk of Google testing GBuy as an alternative online payment system to PayPal according to a report by David Utter in WebProNews.
citing an article in the Wall Street Journal.

Here are some interesting tidbits from the WSJ article:

Long the Internet’s leading online-payments service, PayPal has a 24% market share of U.S. online payments, according to financial-institution consulting firm Celent LLC. PayPal, founded in 1998, boasts 96 million accounts with consumers who want to send payments online without revealing their credit-card or banking information to vendors.

24% market share in the U.S. - that’s something to boast about. And we’re just talking about the tip of the iceberg in terms of the growing popularity of ecommerce and online consumer purchases. PayPal is a cash cow for eBay, so I’m sure the folks over there are paying serious attention. Again, from the same article:

Most recently, PayPal generated 23% of eBay’s total $1.3 billion quarterly revenue.

I can certainly envision Google integrating GBuy into their AdWords and AdSense programs as an option for payment. This will be an interesting development and certainly one that we’ll be keeping on our radar screen.

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