If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Here are some of the most popular posts:

Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

As most marketers will tell you, it’s important to research your market BEFORE you decide to become a player in it. You can learn a lot about a market through magazines. Look at what people are reading, who’s reading what, and what they would be willing to spend.

Go to this page and you will see a list of available publications that you can bid on for your print ad to appear in. But there’s more. Click on Martha Stewart Living and you will see some stats about the circulation and profile of subscribers to this magazine. For example, you’ll see that it has a circulation of 1.8 million, 87% female readers, 69% with college education, an average age of 46, and an average household income of about $68,000. On the other hand, PC Magazine has a male-dominated readership. No surprise there.

One interesting observation is that MacAddict has more college-educated readers than PC Magazine or PC World. Hmm… go figure.

Basically, the higher the average household income, the more disposable income they have to spend on products. You can use this information to gauge to viability of your target market. For example, PC Photo readers have an average household income of over $100,000. That’s why you’ll find so many websites about digital camera reviews. It’s a lucrative market.

Take a few moments and check it out.

Popularity: 1% [?]

Other Posts Of Interest

    Want Some Free Market Research?

    Many of the internet users are teenagers and college students and this part of the demographic has considerable purchasing power. Whether you're selling directly, an affiliate marketer or showing Adsense ads, you'll do well to pay attention to this segment of internet users.You can get the latest survey of teen

    Keyword Research Tips

    This is an excellent post by Ruck on the topic of keyword research. He is addressing more specifically how you can use the Google Content network for your PPC campaign. Head over and read it now! [tags]Google Adwords, keyword research, CPA offers[/tags]

    How To Research Your Niche Market

    Great news! As of a couple of days ago, Google's External Keyword Tool now finally shows actual numbers rather than just the relative search volume. Take a look: You will see that the approximate search volume for the previous month and the average search volume will change if you change the

    Keyword and Market Research Tool

    Today's DealDotCom deal of the day is Keyword Elite. I use KE personally for my keyword research (among a host of other tools that I use) and with today's deal, you can save some money so if you were planning to get it anyway, now is a good time to

    Research Your Market With Google Insights

    Type "Google Insights" into Google and you will find that they have a sponsored link right on the top of the page even though they are ranked at the top. Does Google get to advertise for free on it's own search engine? Can you beat Google for the top ad