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Google has changed some of the policies for AdSense publishers again. You can read an analysis of the changes here. The biggest change for publishers is that it implies you cannot run AdSense and YPN on the same site unless you format the ads to look completely different, i.e. different colors, sizes, etc. I’m not talking about putting AdSense and YPN on the same page. That’s a definite no-no. But what some webmasters have been testing is to have AdSense on some pages and YPN on others and track the performance of both types of ads. Or you could do split-testing showing AdSense and YPN ads on a rotation basis.

So I say that if you find that YPN generates more revenue for you for a particular site, dump AdSense and just focus on YPN. This latest move seems to be Google’s way of flexing its muscles and shoving everyone else out of the market. I also say it’s time that YPN allow publishers to send international traffic to their ads.

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