If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Here are some of the most popular posts:

Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

It happened today. I got an email from YPN letting me know that my account has been terminated. Funny thing is, I’ve been a publisher since around Sep. 05. And yes, they’ve even sent me a Christmas present one year. I’ve not resorted to anything that’s against the TOS of YPN and I haven’t made any changes to my sites or added YPN to new sites for quite a few months now. My earnings have been steadily declining the past few months and in fact I have already switched a lot of my sites back to AdSense.

Here’s part of the message:

“Unfortunately, due to poor traffic quality, we have terminated your Yahoo! Publisher Network account ID XXXXXXXXXX”

Funny thing is, the quality of ad targeting is so poor in the past few months that I had already moved many sites back to AdSense. I just can’t figure out why Yahoo can’t get their act together. Is it any wonder that their stock is doing poorly compared to Google? Or that the expected increased earnings from the launch of YPN hasn’t materialized? Yahoo stock holders should take note. At the rate YPN is terminating publishers, it’s no wonder that they aren’t seeing increased earnings. After all, each terminated publisher means less revenue for Yahoo.

I have plotted out the earnings trend for 2006 (top) and 2007 (bottom). As you can see, the numbers are quite erratic. The horizontal grid lines represent the same dollar amount so you can see that earnings have been, on average, steadily declining.

ypn-2006.jpg

ypn-2007.jpg

The CTR for YPN ads have never matched those of AdSense on my sites, even for sites where I’ve been running AdSense for a long time and replaced them with YPN as a test. I was hoping that things would start to improve with YPN’s ad targeting but so far it hasn’t happened. Actually, I’ve noticed that things have gotten worse recently.

Oh well… adios YPN! It was a nice additional stream of income while it lasted.

Technorati Tags: ,

Popularity: 1% [?]

Other Posts Of Interest

    The Google Penalty and David’s Dilemma

    David Airey recently blogged about losing his first page rankings for certain key phrases that brought him 30% of his blog traffic from Google searches. He used to rank on the first two pages for his name and terms like "logo designer" which is his craft. Now the question is

    Life After AdSense

    One reader asked me what I am doing after I got the boot from AdSense a couple of months ago. Being kicked out of AdSense is actually a good thing for me. I miss the nice revenue stream but looking back (as they say, hindsight is always 20/20) I was