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Are Bozos Running Yahoo Search Marketing?

11 Nov

Posted by Hock as Yahoo Search Marketing

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I think the answer to that question is an unequivocal YES. I have been trying to get my Yahoo Search Marketing (YSM) account upgraded to Gold status so that I can import my AdWords campaigns into YSM. I send them an email telling them that I already spend thousands per month on AdWords and I would like to do the same on YSM but I need to be able to import my campaigns. I’m not going to create each campaign by hand.

I get back an email telling me that I have to spend at least $1500 over 3 months in order to qualify.

Here’s an excerpt of the email:

“We thank you for your interest in switching to a Gold status. Please note to be flipped initially to Gold you must spend $500.00/mo for 3 months or $1500.00 within a 1-3 month time frame. To maintain the Gold status you must spend at least $6,000.00/year.”

Hello? Anybody home?

I just don’t get it. Here I am willing to spend a few thousand per month BUT in order to do that I need to be upgraded so that I can import my campaigns.

They tell me I have to first spend at least $500 per month for 3 months to get upgraded.

No wonder they are getting their behinds kicked by Google.

Technorati Tags: Yahoo Search Marketing, PPC, bozos

Popularity: 2% [?]

5 Responses

James - DigitalKeyToInfo

November 11th, 2007 at 10:07 pm
1

It appears they do not know how to read email. Maybe you should send them an audio or video version?
Hock

November 11th, 2007 at 10:11 pm
2

Obviously they can’t read.

Hmm… I wonder if they can hear or see. I might try that. After all, they always list their phone number at the bottom of the emails.

Thanks for stopping by!
Gerry

March 12th, 2008 at 7:15 pm
3

You’re spot on about Yahoo Search Marketing. I’ve been their customer for over 6 years and about spent about 1/4 million $ with them; I get no consideration. When they over run my campaign budget & ask for a refund it takes an act of Congress & they call it a “goodwill credit”. Last time I told them it’s not “goodwill” it’s MY MONEY!
Hock

March 12th, 2008 at 8:26 pm
4

Hi Gerry,

Thanks for sharing your experience. I haven’t been using them for quite some time now. I’m thinking of giving them another chance though. Maybe they have improved things now that they are on the verge of a takeover by Microsoft.

Speaking of Microsoft, adCenter can have much better conversion rates than AdWords in certain markets that I have tested.
Yahoo Slap: Yahoo Raises Minimum Bids for PPC by Marketing Tools Review

April 19th, 2008 at 7:29 am
5

[…] is another bozo move by […]