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Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

There’s always been a lot of discussion among PPC advertisers on the topic of the mysterious Google AdWords Quality Score (QS). Your QS is important because it can essentially lower your bids to maintain the same ad position.

One important factor that emerges from most of these posts is that your account history plays a major role in calculating your QS.

Here are some of the links that I’ve discovered regarding this topic.

Recent coverage:

A Google credit rating?

Older posts but good ones to read:

One way to calculate the quality score.

Brush up on your stats.

A lot of information here and on Brad Geddes’ blog.

How does your AdWords account history affect your campaign performance?

Here are some actual test results.

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Other Posts Of Interest

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    Be Careful When Modifying Your Google AdWords Campaigns

    I just read this post on SearchEngineJournal regarding the issue of changing the destination URL in your Google AdWords campaign. Doing that will wipe out your campaign history and thus any ranking you've earned over the course of months or years can vanish just like that. There are some instances

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    Good News for Yahoo Advertisers

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