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Open Ads - Open Source Ad Inventory Management
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Over a month ago, I installed OpenAds which is an open source (and free!) ad inventory management tool. This is most useful for split testing your ads. There are basically two categories of folks who can benefit from using it.

1. You’re a website publisher selling ads - you can use Open Ads to manage the ad campaigns and keep track of ad impressions, click through rates, etc. You can use this data to sell more ad spots on your site to interested advertisers. Open Ads also allow you to assign different banners to different companies with their contact information so that you can easily go to one place and have all the information at your fingertips.

2. You’re an affiliate marketer - you can use it to split test ads (banners, text links, etc.) on your page and track to see which ads perform better.

I’m using it in the latter case.

Here are some screen shots showing the reporting capability of Open Ads.

openads-tabs.jpg

You can select the Statistics tab and in my case I choose Banner Overview to look at the performance of different banners that I’m rotating on a particular page of one of my sites where I’m promoting a CPA offer from NeverBlueAds.

Here are the actual stats. As you can see, I’m split testing between three different banners and the impressions are split quite evenly among the three. After 876 impressions, Banner #1 emerged as the clear winner in terms of the click through rate. It’s 22% vs. 10% for the loser.

This is significant - especially if you are doing PPC where you want to minimize your costs and maximize your profits.

openads-stats.jpg

If you aren’t split-testing, you’re potentially leaving a lot of money on the table. Here’s one good way of easily split-testing your ads, so give OpenAds a try.

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