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As an AdWords advertiser, you could be missing out on a whole lot of traffic if you’re not advertising on the content network. For some niches, the content network actually works very well and could bring returns better than the search network. The key is to understand the demographics of your niche.

For example, how many MySpace layout sites do you think are out there? And how many of them display AdSense ads? What if you’re offering something to do with a free download or MySpace icons? Don’t you think the people who are visiting these types of sites would be interested in your offer?

How Do You Find Sites On The Content Network?

You could do it manually and search for key phrases in your niche and identify those sites with high traffic that you want to target. AdWords has the CPM option too where you pay based on the number of impressions of your ad.

Another way to do it is to use automation to help you. I found Adsense Finder to be helpful in this respect. You do have to give your email address in exchange for downloading the free software. You need to get the activation code by email in order for the program to work.

Anyway, in a nutshell, Adsense Finder finds the top listings for the keyword/phrase that you type in and tells you which ones have AdSense on the pages. The logic behind this is that if the site is listed on the first page of the SERPs then it must be getting a decent amount of traffic and your ad shown on that site will likely get more clicks.

Here is a screenshot of the Adsense Finder program interface:

adsense-finder.jpg

The interface is really simple and self-explanatory. There aren’t any extra bells and whistles here. Here I’ve entered the phrase “make money online” and selected to show the first 10 results. The drawback is that you can’t directly click on the link to take you to the page itself. You can’t even highlight and select the text off the page. You have to save the results as a text file and then copy and paste the URL into your browser.

Well, for the price of the program, what more could you expect? :)

Anyway, I think Adsense Finder will save you some time if you’re scoping for sites on the content network to advertise on. As always, be sure to track you ad spend and profits closely. If not done right, the ads shown on the content network could drain your budget faster than you think.

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