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I’m going to review an analytics package that I have fallen in love with over the past two weeks. It’s called Clicky.

The tag line for the site is “Web Analytics 2.0″ and “Clicky makes web analytics easy, fun, powerful, and drop dead gorgeous.”

The Ajax driven reporting interface is really cool. You can customize your dashboard view by simple dragging and dropping items onto the page.

Here is one of the views of the dashboard:

In addition to viewing stats as a bar graph, you can also select the tag cloud option:

Clicky Features (stuff you can track):

- track Ajax and Flash sites
- outbound links
- downloads
- bounce rates
- hostnames
- custom data for each user
- IP
- real time data
- benchmarking
- Feedburner RSS stats reporting
- works with visitors who have disabled Javascript (let’s see Google Analytics do that!)
- Accessible API for developers

You can view search terms that bring visitors to your site. The one thing I couldn’t figure out how to do is to click the search term and link directly to the search results page the way you can do with the ShortStat plugin for WP. Maybe Sean will consider this in future updates.

Clicky can do everything that Google Analytics does and more! If you don’t want to let Google have a peek at your stats, this is an excellent alternative.

Real Time Stats

The Spy feature lets you view the visitors who are interacting with your site in real time. You can also track how visitors came (from which referring site, search term or direct link) and from which page they left. Some people refer to this as the visitor footprint. Clicky will show you this information as you can select a visitor and view their actions sorted in time.

Knowing how visitors interact with your site will help you identify the popular sections as well as pages where you’ve got the highest exit rate. Then perhaps you can improve your site to retain more of the visitors.

You can try it for free (with full premium features) for 14 days. After that, you’ll be presented the option to upgrade. As you’ll notice, there is nowhere on the site that you can pay for the service right up front. That’s because they really want you to give it a good try first.

Technorati Tags: web analytics, Clicky, GetClicky

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