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The big news of the day is the $44.6 billion dollar bid of Microsoft for Yahoo. This isn’t the first time either. The deal still has to be accepted by Yahoo.

Even if it goes through, it will be a huge challenge to merge the two companies. From the perspective of PPC, we hope that the merged company will provide a better PPC advertising system taking the strong points of each one. I found that you can get some decent conversions on Adcenter but the volume is very low compared to AdWords. As for Yahoo Search Marketing, I don’t really like their interface.

The argument for advertising on Adcenter is that if you’re targeting a market where people are new to using PC’s, then they’re probably searching with Live.com. That’s because when someone buys a Windows Vista loaded PC, what do you think their default search page is going to be set to?

However, if you’re targeting techies and geeks who use Google most of the time, then AdWords will be a better choice.

Microsoft has made some decent effort at providing tools to help PPC advertisers. I’m hoping to see more from them in the future.

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