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So you’ve spent millions to advertise during SuperBowl XLII. What are the results? One good way to measure your results is to check the amount of traffic increase to your website, especially if you include a URL in your ad.

Manoj Jasra shares the data originally from Hitwise on the SuperBowl ad effectiveness . It looks like Hyundai Genesis (capitalizing on the brand awareness of Mercedes, BMW and Lexus in their ad) is the winner with a huge spike in their traffic.

Hyundai does it right with a lead-capture (although you have to click a link to get to it) form to keep in touch with interested potential customers.

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