If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Here are some of the most popular posts:

Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

Every PPC marketer needs to have a number of different weapons in their arsenal. Among them, crucial ones are direct linking and landing pages. Even though it has been debated countless times the pros and cons of each one, the bottom line is that you need to have both.

Some campaigns work well with direct linking while others do better with landing pages that are part of a larger site. The main benefit of direct linking is that you can test out quickly (depending on how deep your pockets are) which campaigns will be successful. Once you find a good converter, you can then plan to build a complete site and landing page to promote that offer.

Think of direct linking campaigns as feelers. You should put out new feelers, i.e. new campaigns every now and then so that if one of your campaigns dries up, you’ll have others that are ramping up.

I have been doing BOTH as part of my strategy and learning lots from it.

Just as an example, I did a direct linking campaign last week or so. As a result of something that was featured on national TV, this particular key phrase was getting a tremendous spike in the number of searches with practically no competition. The resulting conversion I got was something close to 1 in 3 or 33%.

As a result of running this campaign, I also noticed that after passing a certain threshold in CTR and number of clicks, the minimum bids suddenly dropped by about a factor of 4. Most people dabbling in PPC will not reach this threshold because they don’t have the budget to spend that much to really let the campaign run at full speed.

So make sure that you keep learning from testing different types of campaigns and build up experience of what works and what doesn’t. Remember that even if you lose money on a campaign, you learn something from it. You learn what doesn’t work so that you can look for what works the next time around.

Technorati Tags: , ,

Popularity: 5% [?]

Other Posts Of Interest

    What’s Paul Smithson Up To Now?

    In case you're wondering who Paul Smithson is, he's the creator of XSitePro which is a web development software package made especially for internet and affiliate marketers. Based on the quality of XSitePro, I'm sure this new venture that Paul's been developing for the past couple of years is going

    What’s Wrong With Automated Blog and Ping?

    It's SPAM - that's what. Some clown posted a link (disguised as a comment) to one of my posts. It's a link to his tool for 'automated' blog and ping. (Note to readers: please post only relevant comments or they'll be deleted.)And there are others out there. I've come across

    What’s The Point Of Twitter?

    Can someone tell me what's the point of Twitter? Is it merely a waste of time? I can see how it could benefit A-listers who can garner a large following. Everytime a blog post is updated, you can tweet about it. This could drive traffic to your blog from others who

    Free Google AdWords Campaign Builder Tool

    Note: As of today, October 22nd, the tool has been taken offline and you are no longer allowed to use it. If I had to speculate, it would probably be due to some sort of cease and desist letter that went out. I don't have the time to review this in

    Massive Marketing Arsenal Giveaway Contest

    Here's a contest where you can win Dan Kennedy products. I have been a long-time subscriber of his monthly print newsletter. I've also read some of his books such as No B.S. Time Management for Entrepreneurs and No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No