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We have all heard of the BUM marketing method that was initially made popular by Travis Sago. Many people are attracted to it for the claims that you can make a lot of money on autopilot once you have your articles written. The truth is that while it does not require a significant investment in terms of money, you still have to invest your time to write the articles.

Time can indirectly be equated to money since the time you spend writing could be used in some other way to earn an income.

What makes the BUM marketing method work is the sheer volume of articles you need to write and submit to article directories. If you want your articles to be picked up and syndicated by other webmasters on their sites or ezines, they have to first see your article. By having a large volume of articles in a particular niche, you will increase the chances of your article being found.

Having said that, you have to carefully consider the types of markets where article marketing will work. A good way to do this is to look at the topics that are most written about at the article directory of your choice. Capitalize on the research that others have already done for you. If there are a lot of competing articles, then it stands to reason that it must be a lucrative market.

The second way that your article can be found is if it is indexed and ranked well in the search engines. So when someone searches for a particular solution to their problem, they will read your article and follow the link in your resource box to the website you are sending them to.

Many people focus too much on the exact keywords that they need to have in the article title and body. Do not get hung up on keyword density. Rather, include the main keyword or phrase in the title and then write naturally about the topic. Your article will read better if you are not too focused on the mechanics of writing for the sake of search engine optimization.

The other thing is that you do not have to submit your article to hundreds of direcotories. Pick the top three and focus on submitting to those sites. You will find that having focus will be more effective than going far and wide.

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