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Secret To Get On The First Page Of Google

Type “Google Insights” into Google and you will find that they have a sponsored link right on the top of the page even though they are ranked at the top. Does Google get to advertise for free on it’s own search engine? Can you beat Google for the top ad position by bidding for the same phrase?

Just wondering…

Anyway, Google Insights is a pretty nifty tool for doing market research. Just for illustration, I just did a search comparison for “John McCain” vs. “Barack Obama” and look at the results.

Google Insights results for McCain vs. Obama

You can also get results for regional searches. It looks like USA is where most of the searches are coming from (no surprise there) but in second place is Iraq followed by Canada. It also shows you related search terms and searches that are becoming popular or “rising searches” as they call it.

If you click on USA, you’ll actually be able to see the results broken down by state. This data would be great for political strategists.

Click on a state and you can even drill down by cities.

Check this out for Alabama on the McCain vs. Obama search.

(Another hint: If you log on to your Google account, you’ll see numbers which are scaled to the total amount of searches over the time period selected)

For marketers, it’ll also be a valuable tool to search for regional demand and if you’re running PPC campaigns, you can adjust your ads accordingly.

You can also find new keywords by looking at the suggested related keywords shown in the results. If you expand the time scale you can also check out the seasonality of certain topics or products.

Go ahead and spend some time playing around with this free tool.

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