The last day of Affiliate Summit East included another keynote address (which I did not attend) and more breakout sessions.  I only attended one session which was the one on the convergence of MLM and affiliate marketing.  It was presented by Debbi Ballard who is a consultant for the MLM industry and Kevin Grimes who is an attorney specializing in legal matters related to the MLM industry.

It hadn’t occured to me that many CPA networks would be considered an MLM if they had more than one affiliate tier.   So if the network pays you a percentage of the sales generated by another affiliate you recruit through your referral link, that qualifies them as an MLM company.  Kevin also touched upon the issue of FTC compliance and how affliates are considered agents (and not independent contractors) of the CPA network under certain legal statutes.

Besides attending the session, I also visited the exhibit hall again.  If you really want to talk to companies on the exhibit floor, the second day of the exhibits is definitely a better time to visit.  The booths are not as crowded and you won’t have a mob of people surrounding you or the people you are trying to meet.  I was able to talk to a few companies that I totally missed on the second day because of the crowds.

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