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Open Ads - Open Source Ad Inventory Management
The Big List of Affiliate Marketing Events
Secret To Get On The First Page Of Google

Several people have asked me about my results of using Poll […]

Popularity: 6% [?]

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Negative keywords are very important when you are using broad match and even phrase match in Google AdWords. For those of you who are not clear about the differences between the different types of matching, here’s a quick rundown.

Match types in Google AdWords

Broad match - when you want to capture the broadest number of searches, […]

Popularity: 5% [?]

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I just saw this in my AdWords account regarding changes to the conversion tracking system:
As part of this redesign, you’ll notice that you can now name and describe the types of conversions that you wish to have tracked by defining actions. You can classify each action as one of 5 separate types: Purchase, Lead, Signup, […]

Popularity: 4% [?]

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When you want to split test your ads in Google AdWords, you create two or more ads. It’s best to test them two at a time. So if you get some brilliant ideas and come up with 10 ads at a time, the easiest way would be to pause the other 8 and run them […]

Popularity: 5% [?]

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This is an excellent post by Ruck on the topic of keyword research. He is addressing more specifically how you can use the Google Content network for your PPC campaign.
Head over and read it now!
Technorati Tags: Google Adwords, keyword research, CPA offers
Popularity: 10% [?]

Popularity: 10% [?]

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More AdWords tips as reported by Geordie Caswell who attended SMX West. I guess there are a lot of Google AdWords reps attending this event.
A couple of points that stood out:
1. PR and incoming links don’t affect landing page QS. They are calculated separately.
2. 14 days history and several hundred clicks are required to […]

Popularity: 9% [?]

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Here is a brain dump of my Google AdWords tips in no particular order.
1. Not split-testing ads. Only using one ad. This is a big mistake because you cannot find out which ads will convert better without a comparison.
2. Split test two ads at a time to determine the winner. Some people like to write 4,5 […]

Popularity: 9% [?]

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