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Google today officially announced changes to their policy concerning affiliate ads. They will no longer show multiple ads with the same URL. How does this affect affiliate marketers? Well, for one, many affiliates will be screened out. It’s a process of weeding out and keeping only the strongest player.

Plus, you no longer have to include the term “affiliate” or “aff” or “associate” in your ads even if you are not the merchant.

Many affiliates will probably turn to creating landing pages with unique URLs to continue to promote affiliate programs. It’s still debatable whether this will reduce the conversion rates compared to sending the traffic directly to the merchant.

Well, if you’ve put off learning some web design and copywriting… STOP PROCRASTINATING!

This is the email from the folks at the big “G”:

What is changing:

With this new affiliate policy, we’ll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad’s maximum cost-per-click (price) and clickthrough rate (performance).

For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we’ll display the ad with the highest Ad Rank.

How this will affect you:

If you’re an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.

Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.

What you should do:

We recommend that you continue to monitor your ads’ performance and optimize your ads as needed to ensure they’re bringing you the best results. Please visit our Optimization Tips page for more information.

By improving our ad relevancy, we believe that users will have a better search experience, which will help you reach more potential clients in the future. We’ll continue to make improvements to AdWords over time to further improve the user experience and help increase the performance of your ads.

We look forward to continue providing you with the most effective advertising available.

Sincerely,
The Google AdWords Team

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