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I just saw this in my AdWords account regarding changes to […]

Popularity: 3% [?]

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When you want to split test your ads in Google AdWords, you create two or more ads. It’s best to test them two at a time. So if you get some brilliant ideas and come up with 10 ads at a time, the easiest way would be to pause the other 8 and run them […]

Popularity: 4% [?]

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More AdWords tips as reported by Geordie Caswell who attended SMX West. I guess there are a lot of Google AdWords reps attending this event.
A couple of points that stood out:
1. PR and incoming links don’t affect landing page QS. They are calculated separately.
2. 14 days history and several hundred clicks are required to […]

Popularity: 8% [?]

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Here is a brain dump of my Google AdWords tips in no particular order.
1. Not split-testing ads. Only using one ad. This is a big mistake because you cannot find out which ads will convert better without a comparison.
2. Split test two ads at a time to determine the winner. Some people like to write 4,5 […]

Popularity: 8% [?]

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